a full-stack
a full-stack
design leader
design leader
at my core.
at my core.
Experience & Product Design Lead
Transforming Products Into Digital Masterpieces
who am i
I'm a creative generalist who has been designing products for more than 8 years. From managing my own clients to collaborating with startups and global brands, I’ve crafted user-centered solutions across diverse platforms. Passionate about innovation and emerging tech, my journey has shaped me into a versatile designer who thrives on pushing the boundaries of creativity, always focused on delivering intuitive and impactful experiences.
8+
Years in Product & UX/UI Design.
5+
Years designing innovative products with emerging technologies.
4+
Years in Design Leadership roles, leading design projects and teams.
Process
MY APPROACH
DATA-DRIVEN DESIGN
Research and data are at the core of my creative process. By focusing on your market, understanding your audience, and asking critical questions like “What if?” and “Why?”, I uncover insights that drive impactful solutions.
01
DESIGN THINKING FRAMEWORK
My flexible framework allows me to deeply understand audiences, challenge assumptions, redefine problems, and create innovative, user-centered experiences that users has never seen before.
02
HUMAN-CENTERED DESIGN
Every great experience begins and ends with people. My problem-solving methodology prioritizes the human perspective at every stage, ensuring solutions are meaningful and intuitive.
03
DATA-DRIVEN DESIGN
Research and data are at the core of my creative process. By focusing on your market, understanding your audience, and asking critical questions like “What if?” and “Why?”, I uncover insights that drive impactful solutions.
01
DESIGN THINKING FRAMEWORK
My flexible framework allows me to deeply understand audiences, challenge assumptions, redefine problems, and create innovative, user-centered experiences that users has never seen before.
02
HUMAN-CENTERED DESIGN
Every great experience begins and ends with people. My problem-solving methodology prioritizes the human perspective at every stage, ensuring solutions are meaningful and intuitive.
03
DATA-DRIVEN DESIGN
Research and data are at the core of my creative process. By focusing on your market, understanding your audience, and asking critical questions like “What if?” and “Why?”, I uncover insights that drive impactful solutions.
01
DESIGN THINKING FRAMEWORK
My flexible framework allows me to deeply understand audiences, challenge assumptions, redefine problems, and create innovative, user-centered experiences that users has never seen before.
02
HUMAN-CENTERED DESIGN
Every great experience begins and ends with people. My problem-solving methodology prioritizes the human perspective at every stage, ensuring solutions are meaningful and intuitive.
03
DATA-DRIVEN DESIGN
Research and data are at the core of my creative process. By focusing on your market, understanding your audience, and asking critical questions like “What if?” and “Why?”, I uncover insights that drive impactful solutions.
01
DESIGN THINKING FRAMEWORK
My flexible framework allows me to deeply understand audiences, challenge assumptions, redefine problems, and create innovative, user-centered experiences that users has never seen before.
02
HUMAN-CENTERED DESIGN
Every great experience begins and ends with people. My problem-solving methodology prioritizes the human perspective at every stage, ensuring solutions are meaningful and intuitive.
03
EXPERIENCE
MY CAREER JOURNEY
Aug 2024 - Present
Freelance
Experience Design Lead
• Partnering with Kore Meta Inc., a Toronto-based XR software company, I led the user experience for an XR mixed reality app as part of the Oculus VR Start Program. Our app, which makes learning Japanese interactive and engaging, was recognized as one of the Top 3 apps at Meta’s NYC ’24 Hackathon. • In collaboration with Conceivian, a Seattle-based startup, I took charge of the entire UX/CX design process for Coros.AI an AI-driven chatbot platform designed to transform how users interact within organizations. In December, we successfully launched the beta version and are now actively preparing for the alpha release as we progress through investor rounds.
Aug 2024 - Present
Freelance
Experience Design Lead
• Partnering with Kore Meta Inc., a Toronto-based XR software company, I led the user experience for an XR mixed reality app as part of the Oculus VR Start Program. Our app, which makes learning Japanese interactive and engaging, was recognized as one of the Top 3 apps at Meta’s NYC ’24 Hackathon. • In collaboration with Conceivian, a Seattle-based startup, I took charge of the entire UX/CX design process for Coros.AI an AI-driven chatbot platform designed to transform how users interact within organizations. In December, we successfully launched the beta version and are now actively preparing for the alpha release as we progress through investor rounds.
Aug 2024 - Present
Freelance
Experience Design Lead
• Partnering with Kore Meta Inc., a Toronto-based XR software company, I led the user experience for an XR mixed reality app as part of the Oculus VR Start Program. Our app, which makes learning Japanese interactive and engaging, was recognized as one of the Top 3 apps at Meta’s NYC ’24 Hackathon. • In collaboration with Conceivian, a Seattle-based startup, I took charge of the entire UX/CX design process for Coros.AI an AI-driven chatbot platform designed to transform how users interact within organizations. In December, we successfully launched the beta version and are now actively preparing for the alpha release as we progress through investor rounds.
Aug 2024 - Present
Freelance
Experience Design Lead
• Partnering with Kore Meta Inc., a Toronto-based XR software company, I led the user experience for an XR mixed reality app as part of the Oculus VR Start Program. Our app, which makes learning Japanese interactive and engaging, was recognized as one of the Top 3 apps at Meta’s NYC ’24 Hackathon. • In collaboration with Conceivian, a Seattle-based startup, I took charge of the entire UX/CX design process for Coros.AI an AI-driven chatbot platform designed to transform how users interact within organizations. In December, we successfully launched the beta version and are now actively preparing for the alpha release as we progress through investor rounds.
Jan 2024 - Aug 2024
Subvrsive (WPP)
Acting Experience Design Lead
Responsible for creating engaging user-centered design solutions, developing and implementing UX/UI design strategies, leading and mentoring the UX/UI design team, overseeing the design process from concept to execution, conducting user research and usability testing, collaborating with cross-functional teams, optimizing workflows, ensuring brand alignment, and tracking performance metrics.
Jan 2024 - Aug 2024
Subvrsive (WPP)
Acting Experience Design Lead
Responsible for creating engaging user-centered design solutions, developing and implementing UX/UI design strategies, leading and mentoring the UX/UI design team, overseeing the design process from concept to execution, conducting user research and usability testing, collaborating with cross-functional teams, optimizing workflows, ensuring brand alignment, and tracking performance metrics.
Jan 2024 - Aug 2024
Subvrsive (WPP)
Acting Experience Design Lead
Responsible for creating engaging user-centered design solutions, developing and implementing UX/UI design strategies, leading and mentoring the UX/UI design team, overseeing the design process from concept to execution, conducting user research and usability testing, collaborating with cross-functional teams, optimizing workflows, ensuring brand alignment, and tracking performance metrics.
Jan 2024 - Aug 2024
Subvrsive (WPP)
UI / UX Designer
Responsible for creating engaging user-centered design solutions, developing and implementing UX/UI design strategies, leading and mentoring the UX/UI design team, overseeing the design process from concept to execution, conducting user research and usability testing, collaborating with cross-functional teams, optimizing workflows, ensuring brand alignment, and tracking performance metrics.
Mar 2022 - Dec 2023
Subvrsive (WPP)
Senior UX Designer
Responsible for deliverables across UX/UI, product design, experience design, interaction design, and visual design. My duties included designing user flows, wireframes, and interactive prototypes across mobile, web, and XR platforms. I collaborated with international teams, applied Design Thinking and Lean UX methodologies, and ensured the delivery of user-centered solutions that aligned with project goals.
Mar 2022 - Dec 2023
Subvrsive (WPP)
Senior UX Designer
Responsible for deliverables across UX/UI, product design, experience design, interaction design, and visual design. My duties included designing user flows, wireframes, and interactive prototypes across mobile, web, and XR platforms. I collaborated with international teams, applied Design Thinking and Lean UX methodologies, and ensured the delivery of user-centered solutions that aligned with project goals.
Mar 2022 - Dec 2023
Subvrsive (WPP)
Senior UX Designer
Responsible for deliverables across UX/UI, product design, experience design, interaction design, and visual design. My duties included designing user flows, wireframes, and interactive prototypes across mobile, web, and XR platforms. I collaborated with international teams, applied Design Thinking and Lean UX methodologies, and ensured the delivery of user-centered solutions that aligned with project goals.
Mar 2022 - Dec 2023
Subvrsive (WPP)
Senior UX Designer
Responsible for deliverables across UX/UI, product design, experience design, interaction design, and visual design. My duties included designing user flows, wireframes, and interactive prototypes across mobile, web, and XR platforms. I collaborated with international teams, applied Design Thinking and Lean UX methodologies, and ensured the delivery of user-centered solutions that aligned with project goals.
Jun 2021 - Mar 2022
Hogarth Worldwide (WPP)
Senior Creative Technologist
As a Senior Creative Technologist at Hogarth Worldwide, I co-led product strategy for Metaverse, AI, AR/VR, and web3 experiences, driving product design from concept to execution.
Jun 2021 - Mar 2022
Hogarth Worldwide (WPP)
Senior Creative Technologist
As a Senior Creative Technologist at Hogarth Worldwide, I co-led product strategy for Metaverse, AI, AR/VR, and web3 experiences, driving product design from concept to execution.
Jun 2021 - Mar 2022
Hogarth Worldwide (WPP)
Senior Creative Technologist
As a Senior Creative Technologist at Hogarth Worldwide, I co-led product strategy for Metaverse, AI, AR/VR, and web3 experiences, driving product design from concept to execution.
Jun 2021 - Mar 2022
Hogarth Worldwide (WPP)
Senior Creative Technologist
As a Senior Creative Technologist at Hogarth Worldwide, I co-led product strategy for Metaverse, AI, AR/VR, and web3 experiences, driving product design from concept to execution.
Jun 2020 - Jun 2021
Hogarth Worldwide (WPP)
Senior UX Designer
Responsible for designing user-centered experiences across mobile, web, and XR platforms for global brands. My role focused on articulating the development of UX research, creating personas, designing user flows, journey maps, wireframes, prototypes, and visual design, and leveraging research and data-driven insights to ensure that our solutions were deeply rooted in user needs and behaviors.
Jun 2020 - Jun 2021
Hogarth Worldwide (WPP)
Senior UX Designer
Responsible for designing user-centered experiences across mobile, web, and XR platforms for global brands. My role focused on articulating the development of UX research, creating personas, designing user flows, journey maps, wireframes, prototypes, and visual design, and leveraging research and data-driven insights to ensure that our solutions were deeply rooted in user needs and behaviors.
Jun 2020 - Jun 2021
Hogarth Worldwide (WPP)
Senior UX Designer
Responsible for designing user-centered experiences across mobile, web, and XR platforms for global brands. My role focused on articulating the development of UX research, creating personas, designing user flows, journey maps, wireframes, prototypes, and visual design, and leveraging research and data-driven insights to ensure that our solutions were deeply rooted in user needs and behaviors.
Jun 2020 - Jun 2021
Hogarth Worldwide (WPP)
Senior UX Designer
Responsible for designing user-centered experiences across mobile, web, and XR platforms for global brands. My role focused on articulating the development of UX research, creating personas, designing user flows, journey maps, wireframes, prototypes, and visual design, and leveraging research and data-driven insights to ensure that our solutions were deeply rooted in user needs and behaviors.
Dec 2019 - Jun 2020
Hogarth Worldwide (WPP)
Senior Art Direction
Designed and executed multi-channel advertising campaigns for global clients, delivering visually impactful designs and innovative creative concepts. Utilized Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) to develop engaging brand visuals that aligned with client goals.
Dec 2019 - Jun 2020
Hogarth Worldwide (WPP)
Senior Art Direction
Designed and executed multi-channel advertising campaigns for global clients, delivering visually impactful designs and innovative creative concepts. Utilized Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) to develop engaging brand visuals that aligned with client goals.
Dec 2019 - Jun 2020
Hogarth Worldwide (WPP)
Senior Art Direction
Designed and executed multi-channel advertising campaigns for global clients, delivering visually impactful designs and innovative creative concepts. Utilized Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) to develop engaging brand visuals that aligned with client goals.
Dec 2019 - Jun 2020
Hogarth Worldwide (WPP)
Senior Art Direction
Designed and executed multi-channel advertising campaigns for global clients, delivering visually impactful designs and innovative creative concepts. Utilized Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) to develop engaging brand visuals that aligned with client goals.
Achievements & Awards
WHAT I'VE ACHIEVED
Clients
Clients
Clients
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
The Coca-Cola Company
The Walt Disney Company
Marvel
McDonald's
Schweppes
Nestle
Burger King
Burberry
The Coca-Cola Company
The Walt Disney Company
Marvel
McDonald's
Schweppes
Nestle
Burger King
Burberry
The Coca-Cola Company
The Walt Disney Company
Marvel
McDonald's
Schweppes
Nestle
Burger King
Burberry
The Coca-Cola Company
The Walt Disney Company
Marvel
McDonald's
Schweppes
HAVE A PROJECT
IN MIND ?