Virtual Reality
Meta Quest 2
Unity
Immersive App
Client
Craft
Overview
Craft is a global leader in logistics, providing comprehensive solutions for air, sea, and land transportation. As part of their commitment to innovation, Craft sought to create a unique experience that would both educate and entertain audiences at industry events, specifically focusing on the intricate process of container stuffing.
Client
Craft
Industry
Logistics
Agency
Hogarth Worldwide
Duration
8 Weeks
My Role
User Experience
UX/UI Design
Type
Immersive App
The Challenge
Logistics can be a complex and technical field, often difficult for outsiders to fully grasp. Craft needed an engaging way to communicate the value and expertise of their services to potential clients and partners. The challenge was to create a user-friendly, immersive experience that demystified the logistics process while maintaining an entertaining and approachable format.
The Solution
We developed Craft Hero VR, a virtual reality game that turns the complex logistics process into an accessible and enjoyable experience. Players are tasked with efficiently managing and stuffing containers, learning about the intricacies of cargo transportation through hands-on gameplay. The game was designed to be showcased at trade fairs, where Craft could engage directly with their audience in a fun and memorable way.
