Augmented Reality
Artificial Intelligence
8th Wall
Mobile App
Client
The Coca-Cola Company
Overview
To provide customers with an immersive interaction with the Coca-Cola brand, we brought the Marvel Universe to life through an innovative Augmented Reality experience directly on the packaging. Powered by WPP Open X, led by VML and Subvrsive, the Marvel project introduces a dynamic on-package AR experience that enhances Coca-Cola’s limited edition packaging. This groundbreaking initiative features exclusive designs showcasing 32 iconic Marvel characters, transforming each can into an exciting, interactive adventure.
Client
The Coca-Cola Company
Industry
Sparkling soft drinks
Agency
Subvrsive
Duration
6 Months
My Role
User Experience
UX/UI Design Leadership
Type
Mobile App
OneXP
The Result
1.95B
Global Impressions
24.4 B
Earned Social Reach.
#1
Selling Merchandise Display (SSD) in Over 3 Years.
The Challenge
Design and develop in 5 months a global AR experience for Coca-Cola, enabling users to trigger 30+ unique AR Marvel character animations and 6 mashup combinations by scanning limited edition cans, bottles, and packaging, seamlessly adapting to size and design variations across multiple countries and devices.
The Solution
We transformed Coca-Cola’s limited edition packaging into interactive portals to the Marvel Universe. The experience allowed users to scan their packaging and instantly engage with dynamic animations and visual effects, bringing over 30 Marvel characters to life in stunning detail. This innovative solution delivered a captivating and immersive AR experience to audiences in over 50 countries, reinforcing the connection between Coca-Cola and Marvel’s iconic characters and creating an engaging, community-driven experience.
